Measured against the four weeks before the first deployment on 17 June. Both movements clear the noise floor. Every deployment is marked below and none is individually claimed as the cause.
Each engine is reported on its own. ChatGPT and Perplexity share only about a tenth of their cited sources on identical questions, so a single blended score would describe nothing.
Classic search impressions have been falling since early 2025 — down 53% before this engagement started. AI citations are rising over the same recent window. That is the substitution happening in real time, and it is the reason this work exists.
15 of the top 1,000 pages are office locations, together earning 1,201 impressions — 0.7% of the total. For a firm defined by 22 offices, the location pages carry almost none of the visibility.