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Why competitors appear and you do not

You surface in Bedford and Texarkana and Mesquite and Weatherford and Carrollton. In Springdale, Dallas, Fort Worth, Houston, El Paso, Little Rock you are effectively absent.

These are questions like “best personal injury lawyer in Dallas” — people choosing a firm, not researching a topic. The firms that do appear are being reached through those directories, and the engines say so themselves in the searches below.

It is not about office size

the core finding

Every office below is real, staffed and reviewed. Markets are grouped by whether they are statistically distinguishable from each other, not ranked — at these sample sizes a bare percentage moves around. Reviews do not predict which group a market falls into.

MarketAnswersNamedShare of answersOffice reviews
Consistently surfacing
Bedford, TX5339
74% ±12
1,036
Texarkana, TX3322
67% ±15
78
Mesquite, TX3018
60% ±17
224
Weatherford, TX3319
58% ±16
131
Carrollton, TX3216
50% ±16
239
Surfacing sometimes
Odessa, TX3012
40% ±17
76
Burleson, TX3011
37% ±16
336
Arlington, TX5016
32% ±13
730
Plano, TX308
27% ±15
181
Effectively absent
Springdale, AR262
8% ±11
55
Dallas, TX634
6% ±6
942
Fort Worth, TX572
4% ±5
852
Houston, TX570
0% ±3
199
El Paso, TX360
0% ±5
4
Little Rock, AR280
0% ±6
232

And it is not the practice areas you would expect

surprising

Measured across every market. The two strongest practices are the ones with the fewest specialist competitors; the weakest are the crowded ones. Bands separate only where the intervals genuinely do not overlap.

PracticeAnswersNamedShare of answersMarkets
Consistently surfacing
social security disability15861
39% ±8
15
workers compensation14453
37% ±8
15
personal injury4510
22% ±12
5
Surfacing sometimes
immigration14129
21% ±7
15
family law458
18% ±11
5
criminal defense558
15% ±9
5

What the engines actually searched for

from the engine's own trace

Gemini reports the searches it ran before answering. It is not guessing from training data, it is going and looking — and it goes to the directories by name.

Askedbest personal injury lawyer in DallasGemini
Then searched
best personal injury lawyer Dallas TXtop rated personal injury law firms Dallas TXDallas TX personal injury lawyer reviewssuper lawyers personal injury Dallas TXavvo top personal injury lawyers Dallas TX
Askedbest personal injury lawyer in Fort WorthGemini
Then searched
best personal injury lawyer Fort Worth TXtop rated personal injury attorneys Fort Worth TXFort Worth TX personal injury lawyer reviewshighly respected personal injury law firms Fort Worth TX
Askedbest divorce lawyer in Fort WorthGemini
Then searched
best divorce lawyer Fort Worth TXtop rated divorce attorneys Fort Worth TXFort Worth divorce lawyer reviews
Askedbest divorce lawyer in DallasGemini
Then searched
best divorce lawyer Dallas TXtop rated divorce attorneys Dallas Texas

Where to get listed, in order

12 sources ranked by how often they decide the answer

Each row is a site the engines read when answering these questions. “Questions lost” counts how many of the tracked questions cited it in an answer that did not name the firm.

SourceTypeQuestions lostRival firms it carriedPriority
justia.comdirectory126
attorneys.superlawyers.comdirectory126
avvo.comdirectory123
expertise.comdirectory113
lawyers.comdirectory93
reddit.comcommunity62
lawyers.findlaw.comdirectory51
dunhamlaw.comother site51
bestlawyers.comdirectory42
markchildresslaw.comother site41
mullenandmullen.comother site24
eloa.orgother site25

Who is being named instead

Firms appearing in answers to your questions. Highlighted rows were not on the tracked list.

FirmAnswers
Bailey & Galyen Attorneys at Law169
Thomas J. Henry51
Meza Law47new to us
Disability Law43new to us
Angel Reyes & Associates33
Dunham & Jones32new to us
Immigration Law30new to us
Disability Lawyer30new to us
Coats & Todd29new to us
Security Disability Law29new to us
Top Rated Law29new to us
Justia Law25new to us

What kind of source wins

Across every answer we have collected.

other site
72%
directory
25%
own site
2%
reviews
0%
community
0%
press
0%
bar
0%